Post by account_disabled on Sept 10, 2023 9:52:04 GMT
It is not easy to discover what differentiates us from our competitors. Not even finding the right words to communicate it. Too often terms and concepts are used to capture attention and persuade those on the other side. Most of the time these are banal clichés. Resorting to classic stereotypes doesn't work, quotes have become counterproductive.
Yet, today it is essential to find the Marketing Phone Number List Distinction, and answer the crucial question: why should customers buy our product? Few people succeed today, no matter how active they are in the market. This is because few are willing to uncover the profound motivations behind their work. Reasons that do not necessarily have to do with the price, but linked to those concrete characteristics that make the customer's choice fall on our product and not another. After years dedicated to strategies for Italian businesses, I have created a simple tool within everyone's reach: a deck of cards.
In essence, the structure of the game is the expedient for commercial training and its method allows you to discover the solution with a series of logical and consequential steps. Three, to be precise. Each card contributes to the compilation of a sheet where you can write the characteristics of the product or service, the company, the people who work there, or the sector in which it operates.
The analogue nature of this instrument also serves to create a more authentic dimension with oneself. Philip Kotler, the father of modern marketing, commented on the concept behind the deck of cards: “a process of finally getting the differentiation you need.”
Yet, today it is essential to find the Marketing Phone Number List Distinction, and answer the crucial question: why should customers buy our product? Few people succeed today, no matter how active they are in the market. This is because few are willing to uncover the profound motivations behind their work. Reasons that do not necessarily have to do with the price, but linked to those concrete characteristics that make the customer's choice fall on our product and not another. After years dedicated to strategies for Italian businesses, I have created a simple tool within everyone's reach: a deck of cards.
In essence, the structure of the game is the expedient for commercial training and its method allows you to discover the solution with a series of logical and consequential steps. Three, to be precise. Each card contributes to the compilation of a sheet where you can write the characteristics of the product or service, the company, the people who work there, or the sector in which it operates.
The analogue nature of this instrument also serves to create a more authentic dimension with oneself. Philip Kotler, the father of modern marketing, commented on the concept behind the deck of cards: “a process of finally getting the differentiation you need.”