Post by account_disabled on Nov 15, 2023 5:12:02 GMT
We first zoom in on UGC. UGC is a term used to describe content created by users or fans of a company. The respective company may publish this content to use as positive coverage of the brand and products. Consumers then promote the brand or product by showing real positive experiences with the product. Well-known UGC campaigns include Starbucks' WhiteCupContest and Apple's ShotOnIphone campaign. In it, consumers were urged to share self-made photos.
For example, Starbucks and Apple were advertised using content created by consumers. Give your employees influence with EGC EGC is a variant of UGC: both use content created by 'end users'. The big difference is that EGC is photo editor created, published, and remains accessible within the figurative walls of the company. By including EGC in your communication strategy, you can give your employees more influence.
I understand that giving up the reins can be difficult and equally exciting, but trust me: EGC has many positive consequences for your organization. For starters, employees gain more influence when an organization incorporates EGC into its communication strategy. And people want that more and more. If you look at the development of our buying behavior, you can already see this trend. People, especially in BB environments, have an increasing need for a 'rep-free experience' So they buy products without the intervention of a representative or seller and thus keep most of the control to themselves.
For example, Starbucks and Apple were advertised using content created by consumers. Give your employees influence with EGC EGC is a variant of UGC: both use content created by 'end users'. The big difference is that EGC is photo editor created, published, and remains accessible within the figurative walls of the company. By including EGC in your communication strategy, you can give your employees more influence.
I understand that giving up the reins can be difficult and equally exciting, but trust me: EGC has many positive consequences for your organization. For starters, employees gain more influence when an organization incorporates EGC into its communication strategy. And people want that more and more. If you look at the development of our buying behavior, you can already see this trend. People, especially in BB environments, have an increasing need for a 'rep-free experience' So they buy products without the intervention of a representative or seller and thus keep most of the control to themselves.