Post by sumi on Dec 9, 2023 3:48:10 GMT
Premium Content shop is an awesome POV-led content marketing agency led by Victor Ijidola. I love the 2-line statement at the beginning of their web homepage and you are going to learn about why this will get a lot of attention. “Every brand in your industry is publishing content”– No complexity, no promise yet, just an obvious claim. But they didn't stop here. If you noticed, there's black text on a blue tab button below the main heading; “Let us help you stand out". That alone is the main message of PContent shop. They want to help brands stand out and differentiate themselves from competitors. Takeaway formula: “Every + state the obvious + shoot your promise.
An example: Most writers send cold emails that get no Industry Email List responses… We've helped 565+ get 5-6 responses from 10 daily pitches! 4. Primostats Primostats The big moment! I had so much fun analyzing the homepage headline of PrimoStats. A company helping content marketers scale the credibility of content with the right data-driven statistics. Urgency comes to play as a critical feature of attention-grabbing headlines. Well, check out the breakdown; “Find the right stats faster” – Gives a timeframe for finding the right stats. Means, you get it faster. Probably like the speed of light or in seconds. “hassle-free searching”– Cuts down pain-point. Some marketers struggle when searching for stats but the central promise is hassle-free searching. Takeaway formula: Solution + Timeframe + pain-point killer statement An example: Find ideal B2B prospects in seconds. Easy-to-use prospecting tool. You see how the formula is applied in this headline. Kills the pain point of prospecting tools that are difficult to use and gives a timeframe for finding ideal B2B prospects. 5. CXL CXL The heading on CXL's page is enticing, bold, and authoritative. If you are not triggered to stay on their site at first sight for some minutes, then there's something wrong. First off, there's a small text above the main headline reading – “CXL is the premium marketing education destination”.
The word “premium” places more authority. The main message was passed further in the second sentence. “The best marketing practitioners in the world teach you what they know”– This phrase shows the uniqueness, authority, and core value of CXL – expertise. This is their core value proposition. So how do you create a homepage headline like this one? Here's a formula: Takeaway formula: The + “power words" + unique value or solution An example: The most easy-to-use prospecting tool on the internet, serving you verified emails in seconds. 6. Asana Asana Asana's main heading is the simplest I've analyzed so far. It taps the two most powerful features of a good headline—simplicity and clarity. It's so clear and personalized that a 5-year-old can understand. So let's take a look at the takeaway formula plus an example. Takeaway formula: Make + “your target audience Solution,” + work for you. For example: Make cold emails work for you. But that's not all, you need a powerful tagline to support your main headline. This is vital because it backs it up with more authority and proof.
An example: Most writers send cold emails that get no Industry Email List responses… We've helped 565+ get 5-6 responses from 10 daily pitches! 4. Primostats Primostats The big moment! I had so much fun analyzing the homepage headline of PrimoStats. A company helping content marketers scale the credibility of content with the right data-driven statistics. Urgency comes to play as a critical feature of attention-grabbing headlines. Well, check out the breakdown; “Find the right stats faster” – Gives a timeframe for finding the right stats. Means, you get it faster. Probably like the speed of light or in seconds. “hassle-free searching”– Cuts down pain-point. Some marketers struggle when searching for stats but the central promise is hassle-free searching. Takeaway formula: Solution + Timeframe + pain-point killer statement An example: Find ideal B2B prospects in seconds. Easy-to-use prospecting tool. You see how the formula is applied in this headline. Kills the pain point of prospecting tools that are difficult to use and gives a timeframe for finding ideal B2B prospects. 5. CXL CXL The heading on CXL's page is enticing, bold, and authoritative. If you are not triggered to stay on their site at first sight for some minutes, then there's something wrong. First off, there's a small text above the main headline reading – “CXL is the premium marketing education destination”.
The word “premium” places more authority. The main message was passed further in the second sentence. “The best marketing practitioners in the world teach you what they know”– This phrase shows the uniqueness, authority, and core value of CXL – expertise. This is their core value proposition. So how do you create a homepage headline like this one? Here's a formula: Takeaway formula: The + “power words" + unique value or solution An example: The most easy-to-use prospecting tool on the internet, serving you verified emails in seconds. 6. Asana Asana Asana's main heading is the simplest I've analyzed so far. It taps the two most powerful features of a good headline—simplicity and clarity. It's so clear and personalized that a 5-year-old can understand. So let's take a look at the takeaway formula plus an example. Takeaway formula: Make + “your target audience Solution,” + work for you. For example: Make cold emails work for you. But that's not all, you need a powerful tagline to support your main headline. This is vital because it backs it up with more authority and proof.