Post by account_disabled on Mar 11, 2024 3:44:05 GMT
For the first time, TikTok has begun to shed light on the functioning of the app that is conquering the West (800 million users worldwide and around 4 million in Italy ). Until now there were only suppositions online, today we have some official information. When opening the app we will see a stream of videos that will scroll in sequence before our eyes. We are in the “ForYou” or “PerTe” section, separate from the “Following” or “Following” feed which only shows the contents of the chosen accounts. “Per Te” is the most important place for ByteDance because it is the engine of attraction and permanence. This is why particular attention was paid to creating the recommendation system that chooses the creators and contents to show to each user. After exploring how Facebook , Instagram , Twitter , LinkedIn work , let's see how the TikTok algorithm works.
tiktok section for you How are the videos recommended in India Mobile Number Data the “For You” section chosen? TikTok's recommendation system is based on several factors which include: Interactions on posts : user activities such as likes, shares, comments on other people's videos User activity : The accounts you follow and the content you create Viewing time : A strong indicator of interest is watching a video in its entirety Information on videos : details such as the description, the sounds used and the hashtags associated with each video inform the system of the interests of those who produce and view that content Settings of the device used and of the account : the language, the country and the type of device do not have a great weight in the algorithm, but they are useful for optimizing the system in terms of performance. At the same time it is stated that if a user is in Italy, he will see more videos uploaded by Italian TikTokers.
For each video published, the system makes a specific selection for each user based on the factors described and a weight it attributes to each one, obviously secret. Those who are not registered, when opening the app, will see recommended videos only based on weak factors such as country (IP address) and type of device. An algorithm attentive to serendipity There are two interesting elements that differentiate TikTok's algorithm from that of other social media: less consideration of the number of followers : generally the success of a content depends on the notoriety of the account, but this is not the case here. Specifically, it is expressly stated that the number of followers and the possible previous success of a video are not considered direct factors by the recommendation system pay attention to variety : the algorithm has been designed to occasionally introduce into “For You” videos that do not correspond to the user's signals of interest or that do not have many likes.
tiktok section for you How are the videos recommended in India Mobile Number Data the “For You” section chosen? TikTok's recommendation system is based on several factors which include: Interactions on posts : user activities such as likes, shares, comments on other people's videos User activity : The accounts you follow and the content you create Viewing time : A strong indicator of interest is watching a video in its entirety Information on videos : details such as the description, the sounds used and the hashtags associated with each video inform the system of the interests of those who produce and view that content Settings of the device used and of the account : the language, the country and the type of device do not have a great weight in the algorithm, but they are useful for optimizing the system in terms of performance. At the same time it is stated that if a user is in Italy, he will see more videos uploaded by Italian TikTokers.
For each video published, the system makes a specific selection for each user based on the factors described and a weight it attributes to each one, obviously secret. Those who are not registered, when opening the app, will see recommended videos only based on weak factors such as country (IP address) and type of device. An algorithm attentive to serendipity There are two interesting elements that differentiate TikTok's algorithm from that of other social media: less consideration of the number of followers : generally the success of a content depends on the notoriety of the account, but this is not the case here. Specifically, it is expressly stated that the number of followers and the possible previous success of a video are not considered direct factors by the recommendation system pay attention to variety : the algorithm has been designed to occasionally introduce into “For You” videos that do not correspond to the user's signals of interest or that do not have many likes.