Post by account_disabled on Mar 14, 2024 3:31:36 GMT
E-commerce: some statistics useful for understanding the European market According to what Eurostat declares in its recent latest edition of the " Digital economy & society in the EU " , those who purchase online are mainly aged between 25 and 34 , have a high or medium-high educational qualification, and live generally in areas that have a dense population. This, at least, in the midline. However, considering that the aggregate data hides obvious disparities within the members of the EU area, it follows that it is mainly the English who appreciate online purchasing (87% of those with an internet connection tried it in 2016 ), the Danes (84%) and the Germans (82%), while the Mediterranean populations and the "peripheral" economies seem to be once again further behind.
As regards the main objects purchased online, the greater frequency is certainly Find Your Phone Number linked to the clothing and sporting goods sector (60% of online buyers went to this sector at least once a year), ahead of travel and holidays (52%), furnishing elements (44%) and tickets to participate in public events (38%). And what about Italy ? Our country once again finds itself lagging behind the average, even if much more is changing. In fact, Eurostat tells us that only 14% of Italians aged between 25 and 34 have bought their home furnishings online, compared to 67% of their English peers. Of course, there are much deeper reasons behind such a gap than a simple statistic might suggest. However, among the determinants there is certainly not the possibility of easy access to the world of e-commerce nor the availability of valid domestic operators on the sales side.
Nowadays, those who create an online shop can do so by using specific " turnkey " services, capable of preparing a valid digital service offer for the entrepreneur who wishes to successfully try the e-commerce channel even without having any skills. techniques. Among the main examples, the use of the e-commerce platform online has achieved significant margins of increase in the Italian market , which over the years has accompanied numerous users to the positive experimentation of the best electronic commerce channel, with conditions of extraordinary convenience and usefulness. Naturally, launching your website on the web is only the first step towards commercial and entrepreneurial success .
As regards the main objects purchased online, the greater frequency is certainly Find Your Phone Number linked to the clothing and sporting goods sector (60% of online buyers went to this sector at least once a year), ahead of travel and holidays (52%), furnishing elements (44%) and tickets to participate in public events (38%). And what about Italy ? Our country once again finds itself lagging behind the average, even if much more is changing. In fact, Eurostat tells us that only 14% of Italians aged between 25 and 34 have bought their home furnishings online, compared to 67% of their English peers. Of course, there are much deeper reasons behind such a gap than a simple statistic might suggest. However, among the determinants there is certainly not the possibility of easy access to the world of e-commerce nor the availability of valid domestic operators on the sales side.
Nowadays, those who create an online shop can do so by using specific " turnkey " services, capable of preparing a valid digital service offer for the entrepreneur who wishes to successfully try the e-commerce channel even without having any skills. techniques. Among the main examples, the use of the e-commerce platform online has achieved significant margins of increase in the Italian market , which over the years has accompanied numerous users to the positive experimentation of the best electronic commerce channel, with conditions of extraordinary convenience and usefulness. Naturally, launching your website on the web is only the first step towards commercial and entrepreneurial success .